bmw designworksusa

The BMW enclave is a suitable mix of high-tech and throwback cool. A few days before the Shanghai Motor Show kicked off, we were part of an international group of media that was invited to have a look at the BMW Designworks Shanghai Studio and ConnectedDrive Lab facility. The building that ...

Though its product range these days is restricted to automobiles and motorcycles, BMW is no stranger to aviation. After all, that's how it got its start. But that was a long time ago. More recently, however, the Bavarian automaker's design consultancy division has gotten its parent company back ...

BMW: Bus, Metro, Walk. That was the tongue-in-cheek acronym we used to refer to public transport back in Montreal where this blogger grew up, but it's San Francisco that's about to have its underground mass transit system overhauled by BMW. The Bay Area Rapid Transit System (BART) is the ...

BMW is the latest manufacturer to acknowledge the growing influence of the Chinese automotive market on the industry as a whole. The company's California-based DesignworksUSA has announced that it will open a new studio in Shanghai in the second half of this year. According to the automaker, the ...

Head down to the local yacht club and you're likely to see as many BMWs in the parking lot as anything else. It's not that Bimmers are any more nautical than any other car, but they seem to attract the same sort ...

Brazilian aircraft manufacturer Embraer has called upon BMW DesignworksUSA to outfit some of the cabins in its luxury executive jets. The two companies have hopped into bed together in order to learn a thing or two from ...

BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. ...

Thanks to its unique "ability to create designs consistent with individual brands, as exemplified by BMW, MINI and Rolls-Royce Motor Cars," Dassault Aviation tasked BMW Group DesignworksUSA with the job ...

The term "flagship" gets thrown around a lot in the auto biz, but this time the term really fits the mold. Styled by the the automaker's design firm, the BMW DesignworksUSA Bavaria Cruiser 55 became the ...

You might think that BMW's designers would be busy enough coming up with new segment-busting crossovers or toning down Chris Bangle's "flame-surfacing" design language, but they've found the time to dabble in ...