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bmw designworks usa

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    BMW takes to the skies with Sennheiser aviation headset
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    Though its product range these days is restricted to automobiles and motorcycles, BMW is no stranger to aviation. After all, that's how it got its start. But that was a long time ago. More recently, however, the Bavarian automaker's design consultancy division has gotten its parent company back ...

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    Video: BMW DesignworksUSA previews updated San Francisco subway
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    BMW's product portfolio has expanded far beyond the sports sedans and cabriolets of old to include all manner of vehicles. But a subway train? You betcha. As we initially reported a couple of weeks ago, San Francisco's transit authority has commissioned the BMW Group's DesignworksUSA studio to ...

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    Report: BMW DesignworksUSA gets on track with San Francisco BART contract
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    BMW: Bus, Metro, Walk. That was the tongue-in-cheek acronym we used to refer to public transport back in Montreal where this blogger grew up, but it's San Francisco that's about to have its underground mass transit system overhauled by BMW. The Bay Area Rapid Transit System (BART) is the ...

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    Schaffer to lead BMW's California design studio [w/VIDEO]
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    Click above to view the videos after the jump
    BMW has announced that Laurenz Schaffer will be taking over as the president of its Newbury Park, California-based DesignworksUSA studio on December 1. Schaffer will be replacing Verena Kloos who has been running the facility for the past five years. ...

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    Finally, a good reason to take the bus: BMW street furniture
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    BMW street furniture – Click above for high-res image gallery
    BMW's DesignworksUSA isn't new to the furniture game, but instead of having to take a plane or buy a yacht to sample the creative firm's wares, all you need to do is... take a bus. After two years of consultations with Landscape ...

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    The Ultimate Flying Machine? BMW trims out business jet
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    BMW DesignworksUSA Falcon 7X business jet interior - Click above for a high-res image gallery
    Thanks to its unique "ability to create designs consistent with individual brands, as exemplified by BMW, MINI and Rolls-Royce Motor Cars," Dassault Aviation tasked BMW Group DesignworksUSA with the job ...

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    BMW DesignWorksUSA designs ultimate gaming rig
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    Click above to enlarge
    About a decade ago, pretty much every computer in the world was housed in a boring beige box, and the biggest design question was whether that container would sit vertically or horizontally. That's all changed now, partly due to the influence of Apple and custom PC ...

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    Zeydon builds the BMW of yachts
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    Much like its Porsche Design counterpart, there isn't really anything BMW DesignWorks won't try to make better, from an espresso machine to a custom interior for a Boeing 787 Dreamliner. So it was only a matter of time before they put pen to paper and created a yacht, this particular example being ...

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    BMW builds Ultimate Espresso Machine for Starbucks
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    You can get Starbucks anywhere from airports to a hospital cafeterias. The coffee giant is so hot right now, even BMW Designworks USA is getting in on the act. The BMW designers created a state-of-the-art espresso machine design that can be purchased at Starbucks for use at home. Asipring home ...

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