BMW X1 will go on sale in Canada, still no word on U.S.

Noah Joseph — Tue, 26 Apr 2011 11:00:00 EST

Filed under: Car Buying, Crossover, BMW, Canada, Luxury

2011 BMW X1 - Click above for high-res image gallery

Call the BMW X1 what you like. A hatchback with an identity crisis. A BMW crossover with a Napoleon complex. But whatever you call it, you can't argue with its success. Since going on sale less than two years ago in Europe, the smallest of Munich's X Series has sold out in just about every market it's reached. Which is why it's not here in America yet - the Bavarian automaker just can't keep up with demand, and taking a bite out of the U.S. market is more than it can chew at the moment.

That won't stop the X1 from reaching our neighbors to the north, though. A BMW dealership in the affluent Toronto suburb of Thornhill has announced that the X1 is coming to that vast frozen landmass above the 49th Parallel, verified by the inclusion of the CUV's presence on the BMW Canada website, but not on BMW USA's.

It won't be the first time the Canucks are getting an import before America does - the Mercedes-Benz B-Class stands as another notable German example - but could this prove a precursor to the crossover's arrival in the United States? We'll just have to sit tight and see - either that or defect northwards. Thanks for the tip, Jamal!

Gallery: 2011 BMW X1

[Source: BMW Autohaus]

BMW X1 will go on sale in Canada, still no word on U.S. originally appeared on Autoblog on Tue, 26 Apr 2011 11:00:00 EST. Please see our terms for use of feeds.

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Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video]

Steven J. Ewing — Thu, 13 May 2010 08:59:00 EST

Filed under: Coupe, Marketing/Advertising, Technology, BMW, Canada, Luxury

Imagine this: You're in a public restroom, tidying up in front of the mirror, and you notice a message (written in red lipstick, of course) that says, "I'll make your heart pound," or, "My body is absolutely stunning." You'd want to learn more, right? BMW of Canada is hoping that men between the ages of 25 and 45 will agree, as the automaker will be launching a new ad campaign for the 3 Series Coupe using AddMirror technology that will display these risqué messages in public restroom mirrors across the country.

So, how does it work? As a patron approaches the mirror, motion detectors sense the person's movement and displays a sequence of messages urging readers to send text messages for photos of the subject leaving the flirtatious notes. When BMW receives the text, a link is sent back, leading readers to a landing page with downloadable beauty shots of the 3 Series Coupe, under the headline, "We were made for each other." Ooh la la!

The marketing campaign runs until May 16th in different venues throughout Toronto, Vancouver and Montreal. For the full listing, BMW's press release is available after the jump, as is a video that shows the AddMirror technology at work.

[Source: BMW]

Continue reading Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video]

Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video] originally appeared on Autoblog on Thu, 13 May 2010 08:59:00 EST. Please see our terms for use of feeds.

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