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bmw advertising

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    Opinion: Is BMW becoming too soft?
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    "Happiness isn't around the corner. Happiness IS the corner." So said an ad for BMW created in 1996 for the Z3. In the TV version (see the video at the very bottom after the break), a heavy-metal music track underlined the idea, which was carried over to magazines and billboards. I'm reminded of ...

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    Video: BMW turns Singapore buildings into amazing 3D Joy
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    BMW takes Singapore – Click above to watch video after the jump
    BMW advertising gurus have a big job ahead of them when it comes to supplementing their longstanding "Ultimate Driving Machine" slogan with the company's new "Joy" campaign. Bimmer fanboys had lived and died by the company's ...

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    What's Worth What? AdAge looks at values of automakers' marketing accounts
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    Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

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