bmw 128i


Review: BMW 128i Convertible

BMW's 1-Series does not smirk at you and say "don't hate me because I'm beautiful." No, this small Teut is easy to deride on appearance; one look has you hating it because it's not beautiful while so many of its past brethren have been classically handsome. Whether it suits your taste or not, the 128i convertible we borrowed is unmistakably the work of the wizards of Munich. So, it's definitely a BMW, and it's being described as a reincarnation of the legendary 2002; does it measure up? ... Read more →

Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling Dan Roth

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of ...

VIDEO: Rampenfest the movie, now playing on the screen in front of you Damon Lavrinc

Click above for a few stills from the sham documentary. Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of ...

Rampenfest to rock mythical town of Oberpfaffelbachen for literal launch of BMW 1-Series Damon Lavrinc

Click above for a few images leading up to Rampfest. As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to ...

1-Series on BMW website with official pricing John Neff

The 1-Series has officially joined BMW's line up in the United States, having finally been added to the brand's official website. Along with its place among the Ultimate Driving Machines online, the ...

BMW expects to sell 20,000 1-series coupes annually 2 years ago on Autoblog

Since it's launch in 2004, BMW has sold 470,000 1-series models throughout the world, and with the upcoming 1-series coupe, the automaker expects those numbers to increase, particularly when U.S. sales begin at the end of this month. According to a report by Thomson Financial, the coupe alone ...

BMW expect rising fuel costs to spur 1-series sales 2 years ago on Autoblog

You've heard this shtick before, but with oil prices hitting record highs – again – most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we're a bit disjointed on the idea. Sure, the 1-series is the company's second best seller in ...

BMW 1-Series to start below $30k 2 years ago on Autoblog

A new entry-level car from a premium European brand will be washing up on our shores when the BMW 1-Series arrives carrying a price tag slightly under $30,000. Much the same way as Volvo's looking to its bobbed-tail C30 to recruit younger buyers into the fold while offering an appropriately ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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