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Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the ... Read more →
BMW considering tii version of the next 3-series? Damon Lavrinc
Click above for high-res gallery of the BMW Concept 1-Series tii Of all the BMW 2002s still on the road, the tii models have remained the most highly prized. The combination of lightweight parts, ...
BMW bringing aero kit for the 1-series to Geneva, tii variant rumored Damon Lavrinc
Click above for a high-res gallery of the BMW 1-series tii concept. Among the assorted wares BMW will be showing off in Geneva, the Bavarian boys will also be displaying a complete accessories ...
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Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling 1 year ago on Autoblog
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem ...
BMW considering tii version of the next 3-series? 1 year ago on Autoblog
Click above for high-res gallery of the BMW Concept 1-Series tii Of all the BMW 2002s still on the road, the tii models have remained the most highly prized. The combination of lightweight parts, Kugelfisher mechanical fuel injection and upgraded braking and suspension components made it the ...
BMW bringing aero kit for the 1-series to Geneva, tii variant rumored 1 year ago on Autoblog
Click above for a high-res gallery of the BMW 1-series tii concept. Among the assorted wares BMW will be showing off in Geneva, the Bavarian boys will also be displaying a complete accessories package for the 1-series that includes a number of the aerodynamic features we've seen already. According ...
Autoblog Podcast #152: Paukert Enhanced!
Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.
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