bmw i

Imagine you're an auto exec launching a new line of cars. One's a sportscar, the other a city car – pretty much opposite extremes on the spectrum of automotive bodystyles. Do you give them alphanumeric nameplates close to one another? Of course not. You assign them disparate numbers to make ...

It isn't every day that BMW offers an electric vehicle, but the ActiveE is just that. The German luxury car maker is now accepting applications for 700 ActiveE "Electronauts" in the test markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego and San Francisco. The hand-raisers ...

If you went to the movies over the holiday, chances are pretty good you saw the latest box-office-topping Tom Cruise vehicle. We're not talking about the globetrotting explosion-fest it came wrapped up in, Mission: Impossible – Ghost Protocol; we're speaking of the BMW Vision ...

Look at the BMW i line-up. You've got the all-electric i3 on the low end and the hybrid flagship i8 on the high end. What's missing? Lots. So when our intrepid spy shooters caught this oddly modified 7 Series with ActiveHybrid badging, the wheels of speculation began spinning. Ignore for a ...

There are plenty of numbers between three and eight, so it shouldn't come as a surprise that BMW's recently unveiled i sub-brand will expand after the i3 and i8 go on sale in the next two to three years. A few reports and our own sources indicate that the next two models will be the i4 and i5; a ...

It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand. However, the story behind BMW i isn't limited to the i3 city car and i8 plug-in hybrid concepts. It's a ...

We've just wrapped up a series of workshops in Germany about all things BMW i, but before we drop our "Behind i" feature on you next week, we wanted to give you a few tasty morsels to chew on while you're pursuing our massive gallery of the all-new i3 and i8 concepts. If you haven't read our ...

We've just touched down in Frankfurt to get all the details on BMW's new electric cars, but before we get into the nitty-gritty of BMW i, its philosophy and the engineering behind it, here's a brief introduction to the first two models, the i3 and i8. Officially, the two artfully greenhoused cars ...

It's been a long time since we heard from globe-trotting international man of mystery Ethan Hunt, but it looks like he's set to take the screen again with Mission: Impossible - Ghost Protocol. The first trailer for the latest installment of Tom Cruise's action-packed espionage adventure has hit ...

The electric vehicle market continues to grow, and BMW is going to be a major part of that expansion. The 1 Series-based Active E will be arriving soon, with a per-month lease rate of $499 and $2,250 due at signing. Following the release of the Active E, the BMW i3 will head to market sometime ...