5 Articles
1 / 1
104

Grand Stature Yes, Ultimate Driving Machine No

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked – some would argue that stands among the most effective ad ca

146

An instance of road rage turned mortally dangerous in Beverly Hills, CA, recently, when an incident between a cyclist and a BMW driver took a scary turn in front of a rolling security camera.

24

BMW held a competition called "0 to Desir3 in 5.9 Seconds" that invited filmic types to submit a 5.9-second commercial for the 3 Series – the precise amount of time it takes the new 3 to get from 0 to 60 mph.

117

Saying automotive journalists like diesel sedans is like arguing the color pink is going to do well with the 5-year-old-girl demographic this quarter. You're not going to find too many dissenting voices. So, it should be no surprise that we love ourselves some BMW 335d. With plenty of power and impressive fuel economy, the outgoing diesel is a mechanical wonder child. And yet, thanks to the new F30-generation BMW 328i, with its 2.0-liter four-cylinder engine produces 240 horsepower and 260 pound

1 / 1
Share This Post