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Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a new car in. One reason that the hue is gaining in popularity is that people reportedly equate the tone with the eart


A year after the introduction of the original scent, Aramis and Designer Fragrances have unveiled a new Mustang cologne variant. Mustang Blue, according to the manufacturer, is "the definition of confident, sexy and powerful for the Mustang man." A delicate blend of axle grease, brake fluid, and motor oil --- oh wait, sorry -- geranium, sage, artemisia, and a host of other olfactory stimulants combine to "celebrate the Mustang Man on a new journey."


At the International Vienna Motor Symposium, which starts today, Volkswagen is announcing that its next-generation turbo diesel engine, BlueTDI - developed especially for the North American market - will initially be available in the U.S. version of the Jetta. The Jetta BlueTDI will come to North America sometime in the middle of this year, followed at some point by the Touareg BlueTDI.


Blue is, among other things, the color of the doldrums (the blues), the unknown (out of the blue), the cold or airless (turning blue), the ocean (the big blue), Democrats (blue states), and racy films (blue movies). According to ad agency JWT, 2008 could see blue take on more meaning: becoming the "color of environmentalism, social conscience, and all-round niceness. JWT notes that blue is the color of the sea and the sky, making it easier for people to identify it with the current hot-button is


For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT (formerly known as J Walter Thompson) is predicting a shift from green to blue in 2008. If that happens they will be following the likes Mercedes-Benz and Volkswagen. Those two companies use the BlueTec and BlueMotion branding on their clean diesels and most efficient models, respectively. As VW spokesma


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Cool doesn't have to be expensive. At least that's what the folks over at Kelley Blue Book figure. The website of the authoritative car-buying resource has put together a list of what they figure are the ten coolest cars you can buy with less than $18,000.


By golly, when Bob Lutz wants to make you feel good, he sure knows how to say all the right things. After hitting the pause button on GM's RWD cars -- a gut punch to GM fans waiting for some high horsepower goodies -- Lutz acknowledged the existence of the Blue Devil Corvette for the first time, and told Car and Driver that along with the Camaro, the Blue Devil has escaped the Reaper and is "in the final stages of tuning."


We were excited to announce when Bob Lutz confirmed that GM was working on a higher-performance version of the Corvette. The announcement finally vindicated all those spy shots of a suped-up Corvette test mule, dubbed the "Blue Devil", that was caught undergoing developmental testing for so long. And it gave fans of American muscle something to look forward to in the wake of the new 600-horsepower Dodge Viper.

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