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    Video: Bling encrusted tires... the next frontier?
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    Forget spinning rims and diamond-decked grills, bling has entered a new frontier: diamond-studded tires. You read that right. To celebrate the diamond anniversary of its partnership with the British Formula 3 series, Cooper Tires has unveiled a set of racing slicks with diamond-encrusted ...

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    McLaren gives Button and Hamilton extra bling for good luck
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    Lewis & Jenson's diamond-encrusted steering wheels and helmets, 2010 Monaco GP Click above or below-right for high-res image gallery
    We've seen F1 teams pulling all kinds of shtick in an effort to edge out the competition. But embedding diamonds into the helmets and steering wheels? Well, it ...

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    G500 not enough? Try the Unimog Black Edition
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    If a G-Class Mercedes stirs dispassionate responses, there may still be a Mercedes for you. While the Gelandewagen is no joke in its own right, Daimler's own ultimate terra bully would roll right over it. Unimogs have been around for about fifty years, and were originally designed as go-anywhere, ...

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    Tuner Tuesdays: Maserati Quattroporte by Studio M
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    Every time we think we've seen the ultimate in over-the-top bling and luxe, somebody manages to come up with something even more outlandish. This time, it's a custom Maserati Quattroporte crafted by Studio M especially for the "Scrigno Tesori d'Italia" (roughly translated as the Italian Treasure ...

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    Car piercing: You've got to be kidding
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    Well, well, well, we thought we had seen it all. Apparently, though, there's an endless supply of reasons to ask, what the? These crazy kids with their tats and piercings and X-treme lifestyles are taking over the world. So it shouldn't come as too big a surprise that they would share their ...

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    General Motors hires agency to hit the young and diverse
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    General Motors has tapped Translation Consultation and Brand Imaging to broaden the automaker's marketing efforts to better reach the young, diverse and well-educated. Specializing in connecting Fortune 500 companies with superstar celebrities from music, sports, entertainment and fashion, the ...

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    A jewel of a roadcourse: Circuiti introduces track maps, Italian style
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    If you're a motorsports fan, now you can wear your favorite racetrack. Italian company Circuiti offers "the perfect fusion between sport and jewels" - steel and gold jewelry in the shape of famous motorcycle and auto racing venues around the world.With diamonds and precious stones ...

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