blancpain

Typically, when an automaker and a watchmaker team up, it's to spec out a special-edition watch. But Lamborghini and Blancpain have already done that. The two marques are also behind the Super Trofeo ...

Some merchandising efforts are forced, while others you can see coming from a mile away. Swiss watchmaker Blancpain's sponsorship of the Lamborghini Super Trofeo series certainly falls in the latter category, especially with huge pictures of their timepieces emblazoned on the side of the Gallardo ...

A quick look at any racing car tells you that association with motorsports is a precious commodity for any number of companies, especially for watchmakers. A growing number of horologers are paying top dollar to link their names with the image that motor racing projects. All the more so with ...