Now that we've waved goodbye to the Lincoln Town Car, there's a big ol' hole in the automotive market for new livery vehicles – you know, the blacked-out hire cars frequently seen idling outside of airport terminals and hotels. Cadillac has announced that its XTS flagship will be offered with a factory livery package, and other American automakers like Chrysler and Lincoln have entered this luxury fleet segment as well. But it won't stop there.
Town Car may be a nameplate still associated with Lincoln, but as any New Yorker will tell you, it's also a class of car and its application: large domestic luxury sedans used as chartered taxi cabs preferred by executives and highly valued professionals to get from one meeting to the next through Manhattan's notorious traffic. It's a market Lincoln itself is keen to retain, but with the demise of the Town Car as a model, it's pitching the MKT crossover for the application. Cadillac, however, is
General Motors is hoping to snag buyers who'd otherwise be driving an Audi A6, BMW 5 Series or Mercedes-Benz E-Class when it launches the new Cadillac XTS next year. That may prove a tall order, but the General is going about it in an interesting way.