Billboard War Redux: Audi shoots back, BMW turns away

John Neff — Fri, 17 Apr 2009 18:58:00 EST

Filed under: Marketing/Advertising, Audi, BMW, Humor

Audi vs. BMW billboards - Click above for high-res image gallery

The billboard war taking place between Audi and BMW in Southern California has taken yet another turn today. After Audi called out its cross-country rival by saying "Your Move, BMW" on a billboard overlooking Santa Monica Blvd. advertising the new A4, BMW responded by renting its own billboard across the street that simply showed the M3 and "Checkmate." Audi then had some fun collecting photoshopped billboard responses from fans on its Facebook page before revealing its own retort. The new billboard, which reportedly went up today, shows the R8 supercar next to this proclamation: "Time to check your luxury badge. It may have expired."

Huh?

While the R8 is a great weapon with which to defend yourself against an M3 attack, the battle cry beside it makes no sense to us whatsoever. If this were a Yo Mama competition, BMW would be chest bumping Wilmer Valderrama right now and Audi would be crawling back into its hoopty for the long ride home.

BMW did actually have a response for Audi. At some point the brand removed its M3 advertisement from across the street and didn't replace it. Audi is now battling with an ad for Barney's CO-OP... and losing.

Gallery: Audi vs. BMW Billboard War

Billboard War Redux: Audi shoots back, BMW turns away originally appeared on Autoblog on Fri, 17 Apr 2009 18:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Audi invites fans to respond to LA billboard war

Sam Abuelsamid — Fri, 17 Apr 2009 10:01:00 EST

Filed under: Marketing/Advertising, Audi, BMW

Click above to enlarge

If there's one thing you can count on the internet, it's that everyone has an opinion and they aren't afraid to deliver their two cents. So when dueling billboards from Audi and BMW turned up on Santa Monica Blvd., the Photoshoppers got to work with what they felt would be appropriate counter responses. Some of those alternatives have turned up in the Fourtitude.com forums, a site dedicated to all things bearing four rings.

Now, Audi is asking anyone who's interested in chiming in to post their own alternative billboard designs on its Facebook page. If you become a fan of the page and craft your own response, RSVP to the LA Billboard War event. Attendees to the event can upload their images for all the Facebook world to see and comment on.

[Source: Audi]

Audi invites fans to respond to LA billboard war originally appeared on Autoblog on Fri, 17 Apr 2009 10:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments