bike safety

Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts ...

Remember the Embrace Life seatbelt advocacy ad? The spot, which was created by The Sussex Safer Roads Partnership, featured a man driving an imaginary vehicle, and when he braced for impact (in his living room), his wife and daughter rushed to form a seatbelt. The safety ad went viral almost ...

We're sure this comes as a shock to nobody, but here we go anyway: brain swelling is bad. Very bad. That thick, hard skull surrounding your brain is great at providing a good deal of protection, but when things go awry ...