Ford CEO says that collecting lots and lots of data, with permission, will let the automaker figure out what customers want before they know they want it.
In October the Association of Global Automakers and the Alliance of Automobile Manfuacturers informed the National Highway Traffic Safety Administration that they were working together on a set of privacy protection guidelines for drivers. The privacy concerns the data collected by modern automobiles, like vehicle location, biometrics or infotainment usage, that automakers use to "enable a better overall driving experience." Even though the information is anonymized, the fear is that – wit
The federal government's plan to build a nationwide database of information culled from license-plate scanners has been canceled. Officials from the Department of Homeland Security quickly reversed course on the proposed project late Wednesday, saying top officials within the department and the U.S. Immigration and Customs Enforcement agency were unaware of it.
Automakers are obtaining location data through real-time navigation functions and other on-board location services and storing it for varying lengths of time. They need to provide motorists with more information on how and why they're collecting and sharing data, according to a report released Monday.