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Toyota releases teaser for Kaley Cuoco Super Bowl ad

John Neff — Wed, 23 Jan 2013 19:18:00 EST

Filed under: Marketing/Advertising, Videos, Crossover, Toyota

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.

We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.

But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

Continue reading Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota releases teaser for Kaley Cuoco Super Bowl ad originally appeared on Autoblog on Wed, 23 Jan 2013 19:18:00 EST. Please see our terms for use of feeds.

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Toyota Super Bowl ad to star Big Bang Theory bombshell Kaley Cuoco

Zach Bowman — Tue, 08 Jan 2013 14:30:00 EST

Filed under: Marketing/Advertising, Toyota, Celebrities

Toyota has turned to actress Kaley Cuoco for a little help during this year's Super Bowl. The Big Bang Theory star will play a role front and center in the automaker's spot for the game, and Toyota fans have a chance to show up in the ad as well. Anyone can take a photo and upload it via Twitter or Instagram with the hashtag #wishgranted for a chance to have their image featured in the commercial on February 3. While Toyota isn't saying exactly what the pictures will be used for, we imagine the photos will need to be rated PG. Sorry, guys.

Toyota isn't saying much more about the ad or what its plot line will offer, at least for now. Expect to hear more details surface as we get closer to game day. In the interim, you can check out the brief press release below for more information, or check out Toyota's "Get In The Big Game" web page at the link below.

Continue reading Toyota Super Bowl ad to star Big Bang Theory bombshell Kaley Cuoco

Toyota Super Bowl ad to star Big Bang Theory bombshell Kaley Cuoco originally appeared on Autoblog on Tue, 08 Jan 2013 14:30:00 EST. Please see our terms for use of feeds.

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Videos: Ford hires wisecracking, handsy puppet to promote 2012 Focus

Jeff Glucker — Mon, 21 Mar 2011 12:30:00 EST

Filed under: Sedan, Etc., Marketing/Advertising, Videos, Hatchback, Ford, Humor

Doug is announced as spokesperson of the 2012 Ford Focus - Click above to watch video after the jump

Ford is very excited about its all-new 2012 Focus. The model will be the focus of a major advertising campaign moving forward, and the automaker has apparently decided to hire a spokesperson to travel the country and talk all-things Focus. Well, we say 'spokesperson,' but Ford is going in a very weird direction here because they've enlisted the help of a puppet... named Doug.

If you think that sounds ridiculous, you're not alone. We first heard the concept and nearly spit coffee straight into the screens of our laptops. Then Ford shared the first videos and we again nearly spit out our coffee... because the first clips are hilarious thanks to Doug's waggish and flirty behavior.

It's not easy to make a puppet funny, but Ford has gone out and hired some serious talent. The director of the first clip, which you can see after the jump, is none other than Paul Feig. He was a writer on Freaks and Geeks and has directed episodes of The Office, Parks and Recreation, Weeds, 30 Rock and Arrested Development. Paul is not alone on this project, however, as the collective resume of the writing team is filled with titles like The Simpsons, Borat, Reno 911 and Late Night with Conan O'Brien.

The first clip features Ford 'officials' announcing Doug as its new spokesperson. John Ross Bowie, writer for the campaign and otherwise known as Barry Kripke on Big Bang Theory, plays the role of Doug's handler. Ford found Doug after he was seen in a series of clips that went viral. Doug foiled a robber, saved someone having a heart attack on a bus and helped a woman choking in a restaurant. Click past the jump to watch the three Focus videos, along with a brace of other Doug videos.

[Source: Ford]

Continue reading Videos: Ford hires wisecracking, handsy puppet to promote 2012 Focus

Videos: Ford hires wisecracking, handsy puppet to promote 2012 Focus originally appeared on Autoblog on Mon, 21 Mar 2011 12:30:00 EST. Please see our terms for use of feeds.

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