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Lexus joins growing list of automakers seeking gay buyers

Lexus is joining its Toyota stablemate Scion in directly courting gay audiences. The luxury brand's edgier, younger sibling has been in the business of marketing to gays essentially since its inception, but this will mark the first time that Lexus has directly sought the homosexual dollar. Brian Bolain, Lexus' national advertising and media manager outlines the process that led Lexus into the market in a Gay365.com interview. Being gay himself, Bolain elaborated on how and why Toyota rolled out Scion to the gay community, and how such ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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