Most everyone is familiar with the Ward's Auto 10 Best Engines award where BMW, Audi and Ford took several honors for 2010, but a less prominent, though perhaps more eye-catching, award given by the magazine is the Ward's Interior of the Year awards.
Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand starts to get a negative image, it can take years to overcome that bad stigma -- just ask Ford. So, with all of this in mind, Kelley Blue Book has announced the winners of its 2008 Brand Image Awards,