bernstein research

At the end of the day, every mass-market automaker is nothing more than a company looking for profits. And while you can have a great-looking vehicle that performs well and draws critical acclaim, but if it doesn't sell and it doesn't have decent margins, it doesn't do the company much good. So ...

When General Motors and Chrysler entered bankruptcy proceedings in 2009, it was very clear that one company had a future product portfolio and one didn't. So while The General received the lion's share of government funding, Chrysler was basically given to Fiat with the hope that Team Pentastar ...