Reuters reports that Daimler CEO Dieter Zetsche (pictured) isn't quite ready to hand over the keys to the Mercedes-Benz kingdom. Zetsche currently serves as the head of both Daimler and Mercedes-Benz, and investors had hoped that the CEO would begin grooming his second in command, Wolfgang Bernhard, to take over at the German automaker. That doesn't look to be happening any time soon, however, even though Zetsche's contract runs out at the end of 2013. According to the report, the CEO maintains
Wolfgang Bernhard is coming back to Daimler. The man who helped facilitate the sale of Chrysler to Cerebus, was instrumental in the Chrysler ME Four-Twelve supercar concept, and, most notably, the guy that drove the V10-powered Tomahawk motorcycle onto the stage at the 2003 Detroit Auto Show, will take over the van division of Mercedes-Benz on April 1st.
According to a German magazine referenced by Automotive News, Wolfgang Bernhard is expected to be announced as the Chrysler Group's chairman-in-waiting, pending DaimlerChrysler's sale of the automaker to Cerberus Capital Management. Currently Bernhard is an acting advisor, a consultant if you will, for Cerberus, and spends his days at Chrysler's Auburn Hills headquarters, presumably gathering info for Cerberus on what aspects of the business need the German exec's magic touch the most. When the
Rumors have been flying around about which companies and/or equity groups are interested in purchasing the Chrysler Group. Buyout firm Cerberus has shown it is definitely in the running by hiring former Chrysler COO Wolfgang Bernhard as a consultant. Bernhard could be an asset to Cerberus since he knows Chrysler's strengths and weaknesses and was one of the architects of Chrysler's last restructuring and short-lived resurgence in the new milennium.
We've been all over the Geneva Motor Show the past couple of days and there's an awful lot to report in terms of new concepts and product unveilings. Europe's biggest fish of all, Volkswagen, hasn't had a grand-slam show, but they've unveiled the new Phaeton (the current Phaeton flopped in the US but did well in Europe) as well as the new Golf Variant, a.k.a. Jetta Wagon. Also announced was a critical 1.9L diesel for the Passat. A recent Detroit News article, however, points to a lack of product
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