TrueCar has attracted much unwanted attention recently, drawing the ire of Honda and torquing off regulators in several states. In response, the company has announced a series of changes to its business model, designed to address the legality of its service, according to a report in Automotive News.
Let's face it, nobody pays MSRP anymore. In fact, the most savvy car buyers among us don't even pay invoice price. Thanks to Internet pricing sites like TrueCar.com, it doesn't take negotiating skills or friends in the business to get dealers to sell you cars at deep discount. And that fact has Honda ticked off.