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After building Brutus, an all-electric retro-cruiser, Chris Bell decided he could improve on that initial machine. And he did, creating a stripped down, more brutal 2.0 version with lithium batteries and a stronger driveline. Now, Bell Custom Cycles is ready to build bikes for paying customers.

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The Brutus is a beautiful beast of an electric motorcycle. Originally garage-built as a one-off to show that a gas-free bike could have the look and feel of a traditional cruiser, the result was so satisfactory that its maker, Chris Bell, decided to open a proper shop and turn them out for customers.

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