Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the industry under their respective umbrellas, including BBDO Worldwide, Goodby Silverstein and Partners and Saatchi & Saatchi.
- Brandon Turkus
- Jul 30, 2013
- Chris Paukert
- Jun 25, 2013
After spending a few days with the recalcitrant mechanism that masquerades as a transmission in the Smart Fortwo, we can admit we've pondered all sorts of ways to prematurely end the car's life. An impromptu hardcore off-road excursion has figured prominently in at least one such scenario. Evidently the marketers behind Smart have entertained similar thoughts, or at least spent some time contemplating the old chestnut that goes something like, "Who makes the best off-roader? Hertz." After all, h
- Chris Shunk
- Oct 15, 2009
Click above to watch the video after the jump
- Chris Shunk
- Sep 18, 2009
Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for the $1.1 billion account is Grey, a London-based ad agency under the ownership of holding company WPP. Grey was reportedly scheduled to pitch their new ideas to the Pentastar on September 22nd, but the agency seems to have hit a Tsunami-sized snag.
- Jonathon Ramsey
- May 13, 2009
Chrysler's top ten creditors are owed about $400 million, and the top two creditors account for nearly $130 million of that. The company first in line for payment is Ohio Module, which is a subsidiary of Hyundai Mobis, which is in turn a publicly traded subsidiary of Hyundai. Ohio Module makes chassis for the Jeep Wrangler and Chrysler has run up a $70 million tab with the firm.
- Chris Tutor
- Oct 23, 2008
GM and Chrysler spent a combined $4.75 billion on marketing last year which funded thousands of jobs, from the CEOs of ad agencies to the guys pasting up billboards on the Interstate. So how would a merger of the two companies affect the advertising industry?
- Alex Nunez
- May 31, 2008
Click above for a gallery of the Baby Made on Board promo materials
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