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89Ford prepared for slow Focus Electric sales; battery costs $12-15,000

Along with Renault-Nissan CEO Carlos Ghosn, Ford CEO Alan Mulally is confident in the growth of the electric car segment. It's a long-term play, though, so Mulally isn't committing the electric Ford Focus EV to making a strong sales statement. For now, Ford's chief says he'd be fine moving fewer than 5,000 Focus EVs in the model's first full year. And even that would mean a steep rise in uptake based on just 12 having been sold in December and January.

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