Cinderella teams, surprises and upsets are good business for the car companies that sponsor the NCAA men's basketball tournament, and even though there are no fairy tales left in this year's event, business keeps looking up.
Wait, wait, wait. We promise that there's something to do with cars in this story. Really, there is. It also, though, features some basketball antics. And the entire thing is possible thanks to the magic that is the GoPro.
The 166 videos posted by YouTube music video maestro Kurt Hugo Schneider have been watched almost half a billion times. When Coke wanted to do something musically inclined and a little different, it called KHS, and the result was the video Little Talks.
Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
I only lived in Detroit for two years while working for another auto media outlet, but believe it or not I fell in love with the city (as any proper car fan should). The last year I could call Detroit home was 2003, which was special for Detroit because the Pistons embarassed the LA Lakers in the NBA Playoffs and became champions of the rock that year. Since then the Pistons have become my team, and I root for them at every opportunity, even when playing the King, Lebron James, and my native tea