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    Study: How the 'unpretentious beauty' of 'flyover states' will influence your next car color
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    Chemical giant BASF is getting mighty philosophical in its 2014 report Under the Radar, predicting the popular automotive colors of the 2018 model year. The company believes that the US is embracing "the unpretentious beauty of the 'flyover states," and the country is also returning to normalcy ...

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    Exclusive: How Edward Snowden could influence the color of your next car
    Automotive Paint Expert Says Worldwide Trends Have Big Implications 1389907260

    Jeep calls the rust-colored paint that adorns its 2014 Wrangler Sahara "Copperhead Pearl." Ford has named a similar blend of reddish-brown hues on its Escape Titanium its "Sunset Metallic." Land Rover, displaying a near-identical color on its Range Rover Sport has named the shade "Chili ...

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    Study: Greens gaining ground among car colors
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    BASF has released its latest forecast of color trends, and there's a bit of a shake up. The green color range is gaining in popularity, which is a welcome sign if you're tired of the dominance of blacks, whites and silvers. According to Mark Gutjahr, BASF's head of European design, "With new ...

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    Automotive color palettes are headed back in time
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    Paint is not all that exciting, hence the phrase, "like watching paint dry." This means that automotive paint suppliers don't usually have much to talk about, outside of the annual silver-is-the-most-popular-car-color press releases that get picked up by every media outlet on Earth. This one, ...

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    Report: DuPont to sell $4B auto paint business?
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    Even though DuPont's automotive paints, or "performance coating," division brought in 12.1 percent of the firm's 2010 revenue, the pretax operating-profit margin was only seven percent, said to be about "half the corporate average." With the highly diversified firm making plays in more lucrative ...

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    Jay Leno's bio-diesel turbine supercar isn't a joke
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    UPDATE: Live shots from SEMA show floor added after jumpJay Leno may have made fun of corn farmers and the Toyota Prius, but he unveiled a stunning mid-engine supercar that is environmentally friendly and hopefully an inspiration to young car enthusiasts. The covers were pulled off Leno's EcoJet on ...

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