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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Lotus Esprit cancelled? [UPDATE]]]></title><link>http://www.autoblog.com/2012/10/04/lotus-esprit-cancelled/</link><guid isPermaLink="true">http://www.autoblog.com/2012/10/04/lotus-esprit-cancelled/</guid><comments>http://www.autoblog.com/2012/10/04/lotus-esprit-cancelled/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/conceptcars/" rel="tag">Concept Cars</a>, <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/lotus/" rel="tag">Lotus</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a>, <a href="http://www.autoblog.com/category/rumormill/" rel="tag">Rumormill</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/lotus-esprit-concept/#photo-3422286/"><img alt="2010 Lotus Esprit concept - front three-quarter view" src="http://www.blogcdn.com/www.autoblog.com/media/2011/06/lotus-esprit-frt34.jpg" style="width: 628px; height: 405px; " /></a><br />
<br />
Two years ago, we were gobsmacked when humble <a href="http://www.autoblog.com/lotus/">Lotus</a> shocked the automotive world by <a href="http://www.autoblog.com/2010/09/30/lotus-shocks-paris-motor-show-with-five-concept-debuts/">wheeling out no fewer than five new models</a> - admittedly in various stages of development - at the 2010 <a href="http://www.autoblog.com/paris-motor-show/">Paris Motor Show</a>. The ambitious onslaught of new sheetmetal came at the behest of then-CEO <a href="http://www.autoblog.com/tag/bahar/">Danny Bahar</a> who aimed to broaden the British marque's appeal by dramatically expanding its portfolio. Bahar was later thrown out by new Malaysian owners DRB-Hicom in a management shakeup that seems to still be, well, shaking out. Bahar was <a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/">deposed over accusations of financial wrongdoing</a> and the controversial executive has <a href="http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/">fired back with a $10.6M lawsuit</a>.<br />
<br />
Against this chaotic background, a cornerstone of Lotus' revival plans hinged on the rebirth of its <a href="http://www.autoblog.com/tag/esprit/">Esprit</a> supercar (shown in 2010 concept form above). According to new reports, however, the Esprit has been cancelled, a victim of the company's uncertain finances and direction. Depending on which rumor you choose to believe, the two-seat coupe was slated to receive a <a href="http://www.autoblog.com/2011/06/13/lotus-to-go-in-house-upmarket-with-new-v8-for-upcoming-esprit/">house-built V8</a> and <a href="http://www.autoblog.com/2011/06/30/lotus-to-turbocharge-new-esprit-into-uks-fastest-supercar/">possibly turbocharging</a> or hybrid power. That may all be moot now, however, as DRB-Hicom is <a href="http://www.autoblog.com/2012/07/26/new-lotus-owners-ditch-ambitious-five-year-plan/">reported to have scrapped Bahar's plans wholesale</a>, a development that apparently includes killing off the mid-engined Esprit, too.<br />
<br />
<br />
<strong>UPDATE:</strong> And this, friends, is why we have this story with a question mark and a Rumormill tag - Lotus is denying that the Esprit has been killed off. <p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/10/04/lotus-esprit-cancelled/">Lotus Esprit cancelled? [UPDATE]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 04 Oct 2012 19:28:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/10/04/lotus-esprit-cancelled/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20342115/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/10/04/lotus-esprit-cancelled/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2014 lotus esprit</category><category>bahar</category><category>dany bahar</category><category>drb-hicom</category><category>esprit</category><category>lotus</category><dc:creator><![CDATA[Chris Paukert]]></dc:creator><pubDate>Thu, 04 Oct 2012 19:28:00 EST</pubDate>
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</item><item><title><![CDATA[Former CEO Bahar files $10.6M suit against Lotus]]></title><link>http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/</link><guid isPermaLink="true">http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/</guid><comments>http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/lotus/" rel="tag">Lotus</a></p><a href="http://www.businessweek.com/news/2012-08-27/fired-ceo-bahar-files-claim-again-lotus-malaysian-parent"><img alt="Former Lotus CEO Dany Bahar with car" src="http://www.blogcdn.com/www.autoblog.com/media/2012/08/lotus-ceo-dany-bahar-628.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 418px;" /></a><br />
<br />
File this one under "<a href="http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/">not surprising in the least</a>." Fired <a href="http://www.autoblog.com/lotus/">Lotus</a> CEO <a href="http://www.autoblog.com/tag/dany+bahar/">Dany Bahar</a> is reportedly suing his former employers for some $10.6 million, claiming that the automaker and its Malaysian owner, DRB, broke the law when <a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/">they dismissed him</a>. According to a report by <em>Bloomberg</em> <em>Businessweek</em>, DRB and Lotus will defend themselves in court rather than settling, including filing a countersuit against the former top executive.<br />
<br />
Bahar, 40, was canned on June 7, about two weeks after Lotus <a href="http://www.autoblog.com/2012/05/27/lotus-boss-dany-bahar-suspended-by-malaysian-owners/">suspended him</a> pending an investigation into his conduct. The report cites a Kuala Lumpur stock exchange filing as its source of the information; the filing also indicates that DRB has decided against selling Lotus, despite continuing losses.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/">Former CEO Bahar files $10.6M suit against Lotus</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 27 Aug 2012 17:32:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20310205/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/08/27/former-ceo-bahar-files-10-6m-suit-against-lotus/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bahar</category><category>bahar lawsuit</category><category>dany bahar</category><category>drb</category><category>drb hicom</category><category>lotus</category><category>lotus cars</category><dc:creator><![CDATA[Jeff Sabatini]]></dc:creator><pubDate>Mon, 27 Aug 2012 17:32:00 EST</pubDate>
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</item><item><title><![CDATA[Dany Bahar to sue Lotus over dismissal]]></title><link>http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/</link><guid isPermaLink="true">http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/</guid><comments>http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/euro/" rel="tag">Europe</a>, <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/lotus/" rel="tag">Lotus</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a>, <a href="http://www.autoblog.com/category/uk/" rel="tag">UK</a></p><a href="http://cars.uk.msn.com/news/former-lotus-boss-to-sue-firm"><img alt="Dany Bahar - former Lotus CEO. " src="http://www.blogcdn.com/www.autoblog.com/media/2012/06/dany-bahar.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 450px; " /></a><br />
<br />
<a href="http://autoblog.com/lotus">Lotus</a> and parent company <a href="http://www.autoblog.com/tag/drb-hicom">DRB-Hicom</a> haven't offered much commentary on the <a href="http://www.autoblog.com/2012/05/27/lotus-boss-dany-bahar-suspended-by-malaysian-owners/">suspension</a> and eventual <a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/">firing</a> of former CEO <a href="http://www.autoblog.com/tag/dany+bahar/">Dany Bahar</a>. European newspapers and websites, on the other hand, have been having a field day reporting on various financial missteps rumored to have taken place with Bahar at the helm.<br />
<br />
Amidst reports that Bahar was fired due to the misappropriation of company funds for personal reasons, Swiss newspaper <em>Bilanz</em> (via <a href="http://cars.uk.msn.com/news/former-lotus-boss-to-sue-firm">MSN UK</a>) is now claiming that Bahar plans to sue his former company for wrongful termination. The paper reports that Bahar denies the allegations made against him and will file suit in London's High Court.<br />
<br />
As you might expect with litigation in the offing, neither Bahar nor Lotus are commenting on the report.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/">Dany Bahar to sue Lotus over dismissal</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 18 Jun 2012 16:31:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20260925/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/06/18/dany-bahar-to-sue-lotus-over-dismissal/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bahar</category><category>dany bahar</category><category>drb-hicom</category><category>lawsuit</category><category>lotus</category><category>lotus ceo</category><dc:creator><![CDATA[Jeremy Korzeniewski]]></dc:creator><pubDate>Mon, 18 Jun 2012 16:31:00 EST</pubDate>
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</item><item><title><![CDATA[Lotus fires CEO Dany Bahar amidst controversy]]></title><link>http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/</link><guid isPermaLink="true">http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/</guid><comments>http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/lotus/" rel="tag">Lotus</a></p><a href="http://www.autoblog.com/lotus/"><img height="443" src="http://www.blogcdn.com/www.autoblog.com/media/2012/06/dany-bahar-lotus-ceo.jpg" vspace="4" width="628" /></a><a href="http://www.autoblog.com/lotus/">Lotus</a> has fired CEO Dany Bahar and appointed Aslam Farikullah as the company's Chief Operating Officer, effective immediately. The move was unsurprising, as <a href="http://www.autoblog.com/2012/05/27/lotus-boss-dany-bahar-suspended-by-malaysian-owners/">an investigation into Bahar's expenses had led to his suspension</a> last week.<br />
<br />
The 51-year-old Farikullah is said to have over 26 years of professional experience, most of it in the auto industry, according to a statement issued by Lotus.<br />
<br />
Lotus didn't offer any explanation or provide any details about the Bahar scandal, telling <em>Car</em> that his dismissal was confidential. Other reports indicate that he was, in fact, fired for misuse of company funds, <a href="http://www.autoblog.com/2011/10/20/deposed-mercedes-benz-usa-ceo-lieb-accused-of-financial-wrongdoi/">something that European regulators take a dim view of</a>.<br />
<br />
<a href="/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/#continued">Scroll down</a> to read the brief statement from Lotus.<p><a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/" rel="bookmark">Continue reading <em>Lotus fires CEO Dany Bahar amidst controversy</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/">Lotus fires CEO Dany Bahar amidst controversy</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 08 Jun 2012 13:31:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20254452/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/06/08/lotus-fires-ceo-dany-bahar-amidst-controversy/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>aslam farikullah</category><category>bahar</category><category>dany bahar</category><category>drb</category><category>drb-hicom</category><category>lotus</category><category>lotus ceo</category><dc:creator><![CDATA[Jeff Sabatini]]></dc:creator><pubDate>Fri, 08 Jun 2012 13:31:00 EST</pubDate>
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</item><item><title><![CDATA[Lotus in search of new buyers?]]></title><link>http://www.autoblog.com/2011/06/01/lotus-in-search-of-new-buyers/</link><guid isPermaLink="true">http://www.autoblog.com/2011/06/01/lotus-in-search-of-new-buyers/</guid><comments>http://www.autoblog.com/2011/06/01/lotus-in-search-of-new-buyers/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/lotus/" rel="tag">Lotus</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><a href="http://www.insideline.com/lotus/lotus-ceo-bahar-eyes-possible-sale-or-spinoff-from-malaysian-parent-proton.html"><img alt="Lotus CEO Dany Bahar and Toyota president Akio Toyoda" src="http://www.blogcdn.com/www.autoblog.com/media/2011/06/bahar-toyoda.jpg" style="border-style: solid; border-width: 0px; margin: 4px 0px;" /></a><br />
<div class="iphone_hide" style="text-align: center; font-weight: bold; font-size: 10px; font-style: italic;">
	Lotus CEO Dany Bahar and Toyota president Akio Toyoda</div>
<br />
There's no question that <a href="http://www.autoblog.com/make/lotus">Lotus</a> needs to sell more cars if it is to survive in an industry rapidly centralizing into major groups. But when CEO Dany Bahar talks about looking for new buyers, he's not talking about selling cars. He's talking about selling the company itself.<br />
<br />
Of course, Lotus is not Bahar's to sell, strictly speaking. The company belongs to <a href="http://www.autoblog.com/tag/proton">Proton</a>. But the Malaysian state automaker may not have the necessary resources to provide Lotus with the synergies and shared development which Bahar identifies as crucial to Lotus' future success.<br />
<br />
A new report from Inside Line quotes Bahar as saying that Lotus may need to partner with a larger automaker in order to develop into a serious player in the sportscar business. All eyes are on <a href="http://www.autoblog.com/make/toyota">Toyota</a>, the Japanese automaker whose engines and other components Lotus currently uses.<br />
<br />
The partnership could emerge as something akin to what <a href="http://www.autoblog.com/make/aston-martin">Aston Martin</a> is fostering with <a href="http://www.autoblog.com/make/mercedes-benz">Daimler</a> - that is to say, some sort of an alliance that does not involve selling the company - or could result in the brand being sold, lock stock and barrel, to the auto giant. One way or another, Lotus probably can't go it alone.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/06/01/lotus-in-search-of-new-buyers/">Lotus in search of new buyers?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 01 Jun 2011 16:02:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/06/01/lotus-in-search-of-new-buyers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19955205/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/06/01/lotus-in-search-of-new-buyers/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bahar</category><category>dany bahar</category><category>lotus</category><category>lotus cars</category><category>proton</category><dc:creator><![CDATA[Noah Joseph]]></dc:creator><pubDate>Wed, 01 Jun 2011 16:02:00 EST</pubDate>
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</item><item><title><![CDATA[Ferrari brand guru Dany Bahar poached as new Lotus CEO?]]></title><link>http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/</link><guid isPermaLink="true">http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/</guid><comments>http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/lotus/" rel="tag">Lotus</a>, <a href="http://www.autoblog.com/ferrari/" rel="tag">Ferrari</a></p><div style="text-align: center;"><a href="http://www.autosport.com/news/report.php/id/78234"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/08/ferrari-458-italia-dany-bahar-vid.jpg" alt="" /></a><small> </small></div>
<div style="text-align: center;"><em><strong><small>Dany Bahar presenting the new Ferrari 458 Italia</small></strong></em><br /><br /> </div>
Ferrari has announced some changes in senior management, including the appointment of Sebastiano Rio as its new industrial director. But the real news that has people talking is the departure of Dany Bahar.<br /> <br /> After years as Red Bull chief Dietrich Mateschitz's right hand, <a href="http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/">Bahar moved to Ferrari two years ago</a> to head up its new Global Brand Department, working in parallel with the racing team and road car divisions to put those little prancing horses on everything from pencils to laptop computers. His resignation from Ferrari has generated reports that the marketing guru is moving over to Lotus to take the chief executive position <a href="http://www.autoblog.com/2009/07/15/lotus-head-mike-kimberley-stepping-down-due-to-medical-issues/">vacated this past July by Mike Kimberley</a>.<br /><br />If the reports prove accurate, it would be the second senior executive to leave the Ferrari family for a competing British sports car-maker, following the departure of designer <a href="http://www.autoblog.com/2008/08/08/frank-stephenson-to-direct-mclaren-design/">Frank Stephenson to head up the newly formed McLaren Automotive's design department</a>. We'll have to wait for an official announcement from Lotus for confirmation, but in the meantime you can read Ferrari's after the jump. And get ready for Lotus baseball caps to flood the market.<br /> <br /> [Source: Ferrari and <a href="http://www.autosport.com/news/report.php/id/78234">Autosport</a>]<p><a href="http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/" rel="bookmark">Continue reading <em>Ferrari brand guru Dany Bahar poached as new Lotus CEO?</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/">Ferrari brand guru Dany Bahar poached as new Lotus CEO?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 02 Sep 2009 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autosport.com/news/report.php/id/78234>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19146975/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/02/ferrari-brand-guru-dany-bahar-poached-as-new-lotus-ceo/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bahar</category><category>dany bahar</category><category>DanyBahar</category><category>ferrari</category><category>ferrari appointment</category><category>ferrari departure</category><category>FerrariAppointment</category><category>FerrariDeparture</category><category>lotus</category><category>lotus ceo</category><category>lotus chief executive</category><category>LotusCeo</category><category>LotusChiefExecutive</category><category>mike kimberley</category><category>MikeKimberley</category><category>sebastiano rio</category><category>SebastianoRio</category><dc:creator><![CDATA[Noah Joseph]]></dc:creator><pubDate>Wed, 02 Sep 2009 09:00:00 EST</pubDate>
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</item><item><title><![CDATA[Ferrari Gives Dany Bahar Wings]]></title><link>http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/</link><guid isPermaLink="true">http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/</guid><comments>http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/motorsports/" rel="tag">Motorsports</a>, <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/ferrari/" rel="tag">Ferrari</a></p><p><a href="http://www.italiaspeed.com/2007/motorsport/f1/other/05/dany_bahar/0405.html"><img vspace="4" hspace="4" border="1" align="right" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2007/05/bahar.jpg" /></a>As if Ferrari needed any help promoting its brand, they've gone and hired Dany Bahar. During his tenure at Red Bull, the intrepid Turk transformed the energy drink company from a simple sponsor into team owners, first acquiring Red Bull Racing from Ford when Jaguar's F1 team went bust, then going in on an unprecedented second team - Scuderia Toro Rosso - and even spearheading Toyota's entry into NASCAR in a team owned by... you guessed it, Red Bull. Bahar also orchestrated the deal that brought Ferrari power to Red Bull last season and to STR for 2007.</p>
<p>Bahar left Red Bull way back in February, and it didn't take long before the rumors of his defection to Maranello started flying around like a club-going teenager jacked up on taurine. Although the speculation initially indicated that Bahar would assume a role at the Scuderia, Ferrari announced that he'd be put in charge of a new department that will operate alongside the racing team and road-car divisions, and report directly to the CEO.</p>
<p>With the construction of the Ferrari World theme park already under way, the company's merchandizing efforts already seem to be at full tilt. It'll be interesting, therefore, to see what new direction Bahar takes the brand.</p>
<p>[Source: Italiaspeed] </p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/">Ferrari Gives Dany Bahar Wings</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 07 May 2007 11:04:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.italiaspeed.com/2007/motorsport/f1/other/05/dany_bahar/0405.html>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/889967/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2007/05/07/ferrari-gives-dany-bahar-wings/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bahar</category><category>branding</category><category>bull</category><category>dany</category><category>department</category><category>division</category><category>ferrari</category><category>global</category><category>marketing</category><category>red</category><category>rosso</category><category>toro</category><dc:creator><![CDATA[Noah Joseph]]></dc:creator><pubDate>Mon, 07 May 2007 11:04:00 EST</pubDate>
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