badge


Ferrari's Prancing Horse voted most iconic badge [w/POLL]

The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers. The poll in question was conducted by European telecom company Orange for the MPH Top Gear Live show, a sort of live-action performance car show held in car-crazed England. Ferrari was identified far and away as the most recognizable of car logos, garnering nearly half the votes. Aston Martin came in second with a quarter of the votes, edging out Lamborghini, ... Read more →

Mercedes-Benz celebrates iconic centennial with special CL550 Noah Joseph

While so many other automakers have reinvented their logos over the years, Mercedes-Benz has stuck with the same one for 100 years now. One century ago, Daimler-Motoren-Gesselschaft went down to ...

Sunday Poll: Lambo logo showdown Alex Nunez

After the G419 Invitational ended last Sunday, I was outside BSing with Davey G. Johnson (the erstwhile Jalop, friend of Autoblog, and all-around great guy) as we looked over the cars that still ...

Intelligent Design: The evolution of the car logo Michael Harley

Automotive logos, those quasi-interesting designs that adorn the front and back of nearly every vehicle in the road, are more than just haphazard enameled scribbles. If you ask the marketing team, ...

John Cooper Works relaunched under same white roof as MINI, new logo unveiled Noah Joseph

click above to view more JCW-related MINI images Back in December of 2006, we reported that BMW had officially acquired the John Cooper Works garage with the intent of making it the MINI brand's ...

Fiat Light Commercial Vehicles goes Professional 2 years ago on Autoblog

It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial ...

One badge to rule them all: Chevy to unify model names globally 2 years ago on Autoblog

General Motors has proven it should be taken seriously in its efforts to harmonize its many global outposts into a single, coherent unit. The Opel-ifying of Saturn is the most obvious example, but Chevy, which is enjoying increased popularity in Europe, wants in on the globalization action, too. ...

POLL: Should Pontiac change its logo? 2 years ago on Autoblog

Seems like more than a few automakers still believe that little tweaks can have a big impact. Consider all the hoopla over Ford reviving the Taurus and Sable names. Likewise, Pontiac actually unveiled a new concept logo at the Chicago Auto Show last week that could be found between the nostril-like ...

Presto Change-o: Fiat switching badges...again 3 years ago on Autoblog

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time. Apparently Fiat's design chief saw the sun reflecting off the sign at ...

Surprise! Ford buys Rover name from BMW 3 years ago on Autoblog

Ford informed BMW today that it would be exercising its right to buy the Rover name from the German automaker and also announced that it will not be putting it up for sale. The Detroit automaker purchased Land Rover from BMW in 2000 and has since had the option to buy the Rover name or at least ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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