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17De Tomaso unveils a new logo for a new future

For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by Italian automotive industrialist Gian Mario Rossignolo. Under his direction, De Tomaso is expected to launch a new lineup. It's the dawn of a new era for the brand, and it has launched a new logo for its brig

57Ferrari's Prancing Horse voted most iconic badge [w/POLL]

The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers.

2Mercedes-Benz celebrates iconic centennial with special CL550

Mercedes-Benz CL550 "100 Years of Mercedes-Benz Edition" – Click above for a high-res image gallery

29Sunday Poll: Lambo logo showdown

After the G419 Invitational ended last Sunday, I was outside BSing with Davey G. Johnson (the erstwhile Jalop, friend of Autoblog, and all-around great guy) as we looked over the cars that still remained parked in the GPNY lot. The front row contained both a Gallardo Roadster and a spanking new LP560-4, while row two was home to a silver Diablo SV. We were going over the SV, commenting on how it's aged rather well, when Davey noted something that inspired this particular post.

15One badge to rule them all: Chevy to unify model names globally

General Motors has proven it should be taken seriously in its efforts to harmonize its many global outposts into a single, coherent unit. The Opel-ifying of Saturn is the most obvious example, but Chevy, which is enjoying increased popularity in Europe, wants in on the globalization action, too. AutoWeek reports that GM's everyman brand wants to commonize its nameplates globally over the next couple of years. Right now the brand sells same models in various regions under different monikers. Our

50POLL: Should Pontiac change its logo?

Seems like more than a few automakers still believe that little tweaks can have a big impact. Consider all the hoopla over Ford reviving the Taurus and Sable names. Likewise, Pontiac actually unveiled a new concept logo at the Chicago Auto Show last week that could be found between the nostril-like grilles of the new G8 sedan. Unlike the current logo that's been around for as long as we can remember, the new one is monochromatic with a bezel of chrome that surrounds a textured silver inlay. Pont

10Presto Change-o: Fiat switching badges...again

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time.

21Surprise! Ford buys Rover name from BMW

Ford informed BMW today that it would be exercising its right to buy the Rover name from the German automaker and also announced that it will not be putting it up for sale. The Detroit automaker purchased Land Rover from BMW in 2000 and has since had the option to buy the Rover name or at least first refusal rights if BMW tried to sell the name to a third party. Well, that's exactly what BMW tried to do and had reportedly arranged a deal already with Chinese automaker Shanghai Automotive Corp. (

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