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Now this is thinking positive. Avis car rentals in the UK is pitching itself as an option for people who are downsizing the vehicles they own, but find themselves needing their old car again. If you've traded in your truck for a compact, but need to move a sofa across town, why not rent a truck from Avis, is the idea. Don't think of it as renting a car, think of it as carsharing the way your parents used to do it. While this campaign could have been implemented at any time, Avis is highlighting

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