automotive marketing

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed.The article points out problems such as competing models like the Chrysler ...

Just like most of you, we've wished many times we could give advice to Bill Ford or Rick Wagonner on how to run two of the world's largest car companies. Well, it's just possible you already have. They're listening to what you say. They read your snarky one liners and study your discussions of Ford ...