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AddFord wins first-ever Nielsen automotive 'Green Marketer of the Year' award

General Motors may be raking in the awards with its Chevrolet Volt right now, but Ford isn't exactly going unnoticed for its efforts on the green front. The Green Blue Oval has won Nielsen's first Automotive Green Marketer of the Year award. The honor is given to brands that help shape consumer awareness of environmental themes, and Ford beat out Chevrolet, Honda, Mercedes-Benz and Toyota for this year's pick in the automotive category. According to Nielsen, the campaigns for both the Fiesta and

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