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What's Worth What? AdAge looks at values of automakers' marketing accounts

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors. Advertising Age has taken a look at the still-big auto advertising business and what fifteen assorted manufacturers drop on advertising per ... Read more →

Google says automotive "sales funnel" no longer true Chris Tutor

Conventionally, automotive marketers have believed most car shoppers take at least six months to make up their minds on what to buy. That half-a-year of shopping is what marketers call the "sales ...

AdAge: Bargain bin Chrysler a marketing nightmare Chris Tutor

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What's Worth What? AdAge looks at values of automakers' marketing accounts 2 months ago on Autoblog

Google says automotive "sales funnel" no longer true 2 years ago on Autoblog

Conventionally, automotive marketers have believed most car shoppers take at least six months to make up their minds on what to buy. That half-a-year of shopping is what marketers call the "sales funnel." It works like this: First the need for a new car is recognized then six-months later, ...

AdAge: Bargain bin Chrysler a marketing nightmare 2 years ago on Autoblog

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed. The article points out problems such as competing models like the Chrysler ...

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Autoblog Podcast #156: Paukert comes back for more!

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

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automotive advertising Subscribe