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New York 2008: IAG names most effective car ads
The folks at IAG Research handed out their second annual automotive advertising awards this morning in New York. We wouldn't have really covered them but we happened to be there for the Bob Nardelli keynote that followed, so we took a few notes. IAG judges ads by effectiveness rather than on artistic merit so it was interesting to see that ads that might have been entertaining weren't necessarily pushing iron out the showroom doors. There were six categories and the winner in each ended up being the lamest tamest commercial of the three ... Read more →
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New York 2008: IAG names most effective car ads 1 year ago on Autoblog
The folks at IAG Research handed out their second annual automotive advertising awards this morning in New York. We wouldn't have really covered them but we happened to be there for the Bob Nardelli keynote that followed, so we took a few notes. IAG judges ads by effectiveness rather than on ...
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