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Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should all get used to hearing how marketers are targeting us as their current and future consumers.

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Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should all get used to hearing how marketers are targeting us as their current and future consumers.

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2011 Chevrolet Cruze - Click above for high-res image gallery

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Geely GE – Click above for high-res image gallery

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Automakers looking for a relatively quick turnaround in the auto market probably aren't going to like a new survey from AutoPacific. The annual survey of over 32,000 consumers gauges public interest in new car buying, and the 2009 survey shows that a lot fewer people are looking for a new car these days.

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