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Autoline on Autoblog with John McElroy
HOW MANY BRANDS ARE TOO MANY? With gas prices soaring and SUV sales sinking, General Motors just put its HUMMER brand under "strategic review." That's generally the term used when a company is getting ready to dump a brand. And that begs the question, how many brands does a car company really need? There are a number of companies that have multiple brands, like GM (Chevrolet, Pontiac, Buick, Cadillac, GMC, Saab, Saturn, Opel, Holden, Vauxhaul), Ford (Ford, Lincoln, Mercury, Volvo), Fiat (Fiat, Alfa Romeo, Lancia, Ferrari, Maserati) and ... Read more →
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Autoline on Autoblog with John McElroy 1 year ago on Autoblog
HOW MANY BRANDS ARE TOO MANY? With gas prices soaring and SUV sales sinking, General Motors just put its HUMMER brand under "strategic review." That's generally the term used when a company is getting ready to dump a brand. And that begs the question, how many brands does a car company really need? ...
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Autoblog Podcast #156: Paukert comes back for more!
Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.
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