aura

var digg_url = 'http://digg.com/business_finance/GM_brings_Accord_and_Camry_into_Saturn_dealers_for_new_Aura_push'; Over the weekend, we told you about GM's plan to offer comparison test drives of both the Toyota Camry and the Honda Accord to Aura shoppers at Saturn dealers nationwide beginning ...

The reinvigorated Saturn is one of the best things GM's got going right now. May 2007 sales were up 68% over the previous year (what a difference appealing product makes), and overall, it's up 30% YTD versus 2006. Now comes word from Bloomberg News that starting tomorrow, June 11, all but 5 of the ...

Click image for photo galleryWe recently spent a week with Saturn's latest addition to the stable, the Aura Green Line, which afforded us the opportunity to size it up relative to its Aura XR sibling that we tested last year. The Aura XR was impressive, with attractive styling, some real pop ...

The new 2008 Opel Vectra is obviously very close to introduction based on how many times it has been turning up at the far end of spy camera lenses lately. The latest images that have appeared show a couple of views of the new car with all the striped mylar photoshopped away to give us a clean look ...

Sometimes news is just too good to keep to yourself. Just ask GM Vice Chairman Bob Lutz. With his company supposedly claiming 13 spots on Edmund's Consumers' Most Wanted list, Lutz just had to brag a bit on the corporate blog before the winners were made public.And he should brag. Most other car of ...

Saturn has gone from "A different kind of car company" to a much better car company faster than anybody has the right to expect, and all the new products being introduced are starting to result in improved sales numbers. Within one year, the Sky, Aura, and Outlook were introduced, and the Aura ...

Click image for squeaky-clean photo-gallery var digg_url = 'http://digg.com/offbeat_news/Saturn_Aura_named_2007_Most_Washable_Car'; The International Carwash Association (International? Who knew?) has named the Saturn Aura the Most Washable Car of 2007. A variety of criteria are used to determine ...

The folks at Saturn have finally slapped a sticker on their 2007 Aura Green Line, and at $22,695 (with destination fee) it undercuts the price of every other hybrid on the market. If that wasn't enough incentive to woo would be fuel misers into the dealership, the Green Line also qualifies for the ...

Saturn general manager Jill Lajdziak's enthusiasm for her brand is infectious. And really, who can blame her? The charismatic and ebullient Ms. Lajdziak is at the helm of a brand that's critical to GM's product-based turnaround plan and which has seen its entire lineup overhauled over a very short ...

click image above to view our high-resolution galleryIn a fitting start to a year in which GM promises not to be bumped from the #1 spot, the Chevy Silverado and Saturn Aura have swept the 2007 North American Car and Truck of the Year awards announced this morning at the North American ...