aura


Confirmed: GM and Penske outline deal for Saturn - Aura, Vue, Outlook to live on

Confirming a report we posted on earlier today, General Motors has reached a preliminary agreement to handover the Saturn marque to the Penske Automotive Group. In GM's official statement after the jump, the automaker says that the memorandum of understanding would entitle Penske to the brand's 350+ dealerships, the rights to the name and its associated iconography, as well as continued production of the Aura, Vue, and Outlook on a contract basis. As expected, the dormant Astra hatchback and the rakish Sky roadster will apparently not make the ... Read more →

GM recall affects 277,000 models with shifter problem Michael Harley

Citing a defect that can cause a parked vehicle to roll away, General Motors is recalling 277,000 cars and trucks. The models involved, all built for the 2009 model year, may have a loose clip on ...

The World According to Lutz: fewer brands, more marketing Jonathon Ramsey

In a moment that makes us want to put on our most pensive face and say "Yes... that's profound...", Bob Lutz has said "It's really much better to have fewer brands, do it well and then market the hell ...

Saturn expected to be source of GM growth Michael Harley

It is tough to keep up a winning streak, as Saturn may soon realize. After boasting a 12.6-percent increase in retail sales, and average transaction prices up by $7,000 compared to the previous year, ...

GM readying $100m Malibu ad campaign Chris Shunk

Click the image above for more high resolution pics of the 2008 Malibu GM is on the precipice of launching in the next few months three of the most important cars in the entire corporation. The 2008 ...

Spy Shots: Next-gen Opel Vectra/2010 Saturn Aura 2 years ago on Autoblog

click above image for more views of this Opel Vectra mule testing in the U.S. Though they look similar, the current Saturn Aura and its European cousin, the Opel Vectra, do not share the exact same platform as many mistakenly believe. General Motors will correct this when the next-generation of ...

Saturn Side-by-Side-by-Side campaign launches 2 years ago on Autoblog

var digg_url = 'http://digg.com/business_finance/GM_brings_Accord_and_Camry_into_Saturn_dealers_for_new_Aura_push'; Over the weekend, we told you about GM's plan to offer comparison test drives of both the Toyota Camry and the Honda Accord to Aura shoppers at Saturn dealers nationwide beginning ...

Saturn dealers to offer Camry, Accord drives to Aura shoppers 2 years ago on Autoblog

The reinvigorated Saturn is one of the best things GM's got going right now. May 2007 sales were up 68% over the previous year (what a difference appealing product makes), and overall, it's up 30% YTD versus 2006. Now comes word from Bloomberg News that starting tomorrow, June 11, all but 5 of the ...

In the Autoblog Garage: 2007 Saturn Aura Green Line 2 years ago on Autoblog

Click image for photo gallery We recently spent a week with Saturn's latest addition to the stable, the Aura Green Line, which afforded us the opportunity to size it up relative to its Aura XR sibling that we tested last year. The Aura XR was impressive, with attractive styling, some real pop ...

Spy Shots: 2008 Opel Vectra, now without camo! 2 years ago on Autoblog

The new 2008 Opel Vectra is obviously very close to introduction based on how many times it has been turning up at the far end of spy camera lenses lately. The latest images that have appeared show a couple of views of the new car with all the striped mylar photoshopped away to give us a clean look ...

Lutz lets a bit of Edmunds survey slip, GM takes 13 first place picks 2 years ago on Autoblog

Sometimes news is just too good to keep to yourself. Just ask GM Vice Chairman Bob Lutz. With his company supposedly claiming 13 spots on Edmund's Consumers' Most Wanted list, Lutz just had to brag a bit on the corporate blog before the winners were made public. And he should brag. Most other car ...

Saturn kicking butt and taking conquests 2 years ago on Autoblog

Saturn has gone from "A different kind of car company" to a much better car company faster than anybody has the right to expect, and all the new products being introduced are starting to result in improved sales numbers. Within one year, the Sky, Aura, and Outlook were introduced, and the Aura ...

Saturn Aura named Most Washable Car of 2007 2 years ago on Autoblog

Click image for squeaky-clean photo-gallery var digg_url = 'http://digg.com/offbeat_news/Saturn_Aura_named_2007_Most_Washable_Car'; The International Carwash Association (International? Who knew?) has named the Saturn Aura the Most Washable Car of 2007. A variety of criteria are used to ...

Saturn Aura Green Line becomes lowest priced hybrid 2 years ago on Autoblog

The folks at Saturn have finally slapped a sticker on their 2007 Aura Green Line, and at $22,695 (with destination fee) it undercuts the price of every other hybrid on the market. If that wasn't enough incentive to woo would be fuel misers into the dealership, the Green Line also qualifies for the ...

Detroit Auto Show: A conversation with Jill Lajdziak 2 years ago on Autoblog

Saturn general manager Jill Lajdziak's enthusiasm for her brand is infectious. And really, who can blame her? The charismatic and ebullient Ms. Lajdziak is at the helm of a brand that's critical to GM's product-based turnaround plan and which has seen its entire lineup overhauled over a very short ...

GM sweeps North American Car and Truck of the Year awards 2 years ago on Autoblog

click image above to view our high-resolution gallery In a fitting start to a year in which GM promises not to be bumped from the #1 spot, the Chevy Silverado and Saturn Aura have swept the 2007 North American Car and Truck of the Year awards announced this morning at the North American ...

LA Auto Show: Aura toeing the Green Line 2 years ago on Autoblog

UPDATE: Gallery of live shots added after jump After being on sale for a year, the Saturn Aura is getting its green wings. The Aura Green Line is the first of four hybrids that General Motors will release in 2007, another of which includes the 2008 Saturn Vue Green Line. Like that vehicle, the Aura ...

Green Means Go: Saturn Aura Green Line production begins this week 3 years ago on Autoblog

A union rep for UAW Local 31 told the Kansas City Star that GM's Fairfax, Kansas plant, where the Saturn Aura and Chevy Malibu are constructed, will add the new Aura Green Line to the mix sometime this week. Five of the hybrid Auras will be produced per week and be used for road testing prior to ...

Thirty minutes with the 2007 Saturn Aura 3 years ago on Autoblog

The 2007 Saturn Aura is a critical car for General Motors; GM will even tell you that to your face. It represents a solid break for Saturn towards the European-inspired brand that it should be. By leveraging the resources of Opel in Europe, GM was able to bring a vehicle with European character to ...

Saturn to receive next-gen Opel Vectra Wagon 3 years ago on Autoblog

The next-generation Opel Vectra Wagon will be imported and rebadged as a Saturn, according to a published report. It'll join the Astra (the next Saturn Ion) as the second Opel to be sold in North America as a Saturn. Sources from GM Europe have stated that the annual sales goal for the new wagon ...

Lutz on the Aura and Impala's new trick 3 years ago on Autoblog

General Motors Vice Chairman Bob Lutz was bitten by the blogging bug again yesterday and uploaded a post to the company's FastLane Blog. Despite his hectic schedule the Chairman got some seat time in a pair of new GM products and wanted the rest of us to know he was impressed. The two cars in ...

Saturn Aura pricing and equipment list announced 3 years ago on Autoblog

SaturnFans.com has learned that the 2007 Saturn Aura will start at $20,595 when it goes on sale later next month. That's for the XE model that comes with GM's 3.5L V6 with VVT produceing 224 horsepower and 220 lb.-ft. of torque and a standard four-speed automatic. The only other model is the XR ...

All you ever wanted to know about the "new" Saturn 3 years ago on Autoblog

The newest post on General Motor’s FastLane Blog is by Jill Lajdziak, the General Manager of Saturn. In the post she attempts to answer some questions that have been lingering about the brand since the close of the New York Auto Show. Want to know why there’s no manual trans in the Aura ...

New York Auto Show: Saturn Aura in the metal 3 years ago on Autoblog

In addition to the Outlook, Saturn also unveiled its new bread-and-butter mainstream sedan, the Aura. The L-Series replacement has successfully kept most of the cues from the concept vehicle that turned heads last season. That said, in-the-metal, we have to say we were collectively a little ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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