Over the past year, Volkswagen and Audi have set some remarkably aggressive goals for the US market, including the pronouncement that Audi would double its sales in the States to 200,000 units by 2015. Audi has fared well in 2008, even managing a slight sales increase in October while virtually every other automaker saw double-digit declines. However, holding your own in such a market is not a good way to double sales. Part of the the plan for multiplying its volume included building Audi's in t
In 2007 Audi set itself a very lofty goal of more than doubling its U.S. sales to 200,000 units by 2015. Without a significant turnaround in the economy, that goal appears increasingly unlikely to be be met, but everyone needs a dream right? With that dream in mind, VW CEO Martin Winterkorn told a gathering of officials from Tennessee recently that the four-ringed brand must build cars in the U.S. Winterkorn said a mid-sized car targeted specifically at the U.S. market would be the product, but
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