With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
Audi Super Bowl Commercial
Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Audi apparently couldn't wait until the Super Bowl to show off the ad it will run during the Big Game. The German automaker has released its spot, and sure enough, the quick clip has cashed in on the current vampire craze. The commercial features a clutch of gen x/y/millennial 20-something vamps out for an impromptu fireside party. When their hero arrives in an Audi S7 with an extra cooler of O Negative, disaster ensues. At least the company chose an excellent soundtrack. The whole drama plays o
We've entered a new age of advertising, friends. One where manufacturers gleefully shill for their own ads instead of actual products. We've seen it with the teaser as for the Volkswagen Super Bowl spot, and now Audi has jumped into the game. It's Inception gone marketing – an ad within an ad. In order to get us all fired up for the commercial to come, Audi has unveiled a teaser that features some of the best moments from the company's Super Bowl marketing past as well as a quick glimpse o
Make it five: that's how many consecutive years Audi will show up at the Super Bowl to attempt and advertising touchdown. From the brand's first appearance in 2008, we've had Old Luxury, then The Chase, then The Green Police, then this year's Release the Hounds. Perhaps even better than the commercials, though, have been the teasers Audi made to promote them, such as Kenny G. talking up his album Prison Sax with tracks like "Nymphs at Brunch" and "D Block in E Minor."
Audi has issued a press release announcing that it will advertise during the Super Bowl for the fourth consecutive year. Buying ad time is usually a non-newsworthy affair, but a single 30-second spot during the Big Game represents a financial commitment of $3 million or more. That's a fairly hefty chunk of Audi's annual ad spending budget here in the States, so why do it?
The Giants and the Patriots may be disappointed not to have made it back to the Super Bowl this year, but at least Audi will be back again. The German automaker aired a spot during last year's NFL championship game depicting the R8 supercar as a cameo in the original Godfather movie. During this year's game, however, Audi's commercial will feature action movie star Jason Statham behind the wheel of the A6.
Lately, our monthly By the Numbers post has resembled a blood bath, with just about every automaker's sales lower than they were the same month in 2007. Audi is no different, but has experienced far less blood-letting than its competitors. In fact, Audi's luxury market share in the US has risen from 6.2% to 8.4% so far this year. On a global basis, Audi sales are up 7.2%, and the German automaker plans to sell one million vehicles in a year for the first time. Audi is keeping the heat on the com
Audi has updated its U.S. website with a short video that features a counter ticking the time away "until the moment of truth." The seconds flying by lead up to the date and time of Super Bowl XLII this Sunday. Below is a short message that says, "On February 3, 2008, over 140 million TV viewers will witness the start of a new era. Register now for your exclusive sneak preview... and more."
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