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There existed an era in German touring car racing between when the DTM series was revived in 2000 and when BMW rejoined in 2012. During that twelve-season span, the wins were pretty evenly divided between Audi and Mercedes-Benz, the only two manufacturers who took part. Audi won six drivers' titles in that time and Mercedes won six (although Benz won considerably more constructors' titles).

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Since its return in 2010 as the Deutsche Tourenwagen Masters, German touring car racing has been largely a game of cat and mouse – the cat being Audi and the mouse being Mercedes-Benz. Or vice versa, take your pick. Because through 2011, each had won the drivers' championship six times (Mercedes still dominating the constructors' championship standings). But then BMW jumped back in last season and won the title in its first year back on the grid.

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The producers of Iron Man 3 undoubtedly have the No. 24 Audi RS5 DTM car driven by Adrien Tambay at last week's Hockenheim round to thank for the movie's record-breaking global opening. Not only was Tambay's car wrapped to be a high-speed billboard for the movie, the entire team dressed in Iron Man-themed race suits made by partner Alpinestars and wore themed helmets from Uvex. What other reason could there be?

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