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    Video: What is the sound of Audi?     1286900880

    Audi Sound Studio – Click above to watch the video after the jump
    Audi wants you to be able to identify its brand without looking, and a consistent sonic signature is key to that. In that spirit, the company has undertaken an extensive sound capture, catalog and research program to ensure ...

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    Audi says it will define the "new luxury"     1201445820

    According to Audi, well, all that "ye olde worlde traditional luxury" stuff is great, but it's not the new hotness. Scott Keogh, marketing head for Audi of America, says that the key now is to combine the values of old European luxury -- high quality and traditional prestige -- with new, West Coast ...

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