Each member of the Teutonic triumvirate – BMW, Audi and Mercedes-Benz – is battling to be the world's Number One luxury maker. BMW has won the title for the past seven years running, but Audi CEO Rupert Stadler (shown above) has told Reuters that as of "2020 at the latest" his company will overtake BMW. That sounds quite soon, but it's actually a less aggressive target date than it once was: Stadler had previously planned on 2015 being the year when Audi sold more cars than its Germa
Just when we thought the four-year drama of a U.S. factory for Audi might be clearing up, we're back to the muddy. Not even two weeks after a Detroit outlet reported that the decision has already been made to build an Audi plant in the States, German Manager Magazin quotes Audi boss Rupert Stadler as saying he'd like a factory in Mexico for production of the Q5.
After four years of 'will-it-won't-it,' a report from WDIV Local 4 News in Detroit indicates that Audi has finally decided to build a plant in the U.S. According to that source, questions remain about where to build it and what to build there, but its future is certain. However, Four-Rings boss Rupert Stadler indicated "those decisions will be made in the next 36 months," leading us to believe there's yet a ways to go.
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