Can't say we didn't see this one coming. Hot on the heels of Audi's official announcement that it had acquired the Ducati brand from Investindustrial Group, AMG, the in-house performance arm of German automaker Mercedes-Benz, has ended its "marketing cooperation" with the storied Italian motorcycle brand.
Automotive News is reporting that Audi is set to lay down $1.1 billion to purchase Ducati from the motorcycle manufacturer's current owner, Investindustrial. The news comes courtesy of a source "familiar with the matter," though neither Audi nor Investindustrial have officially commented on whether that price is accurate. As Automotive News points out, the price is around seven times what Ducati earned last year before interest, taxes and depreciation – even after subtracting any debt Duca
It's no secret that Ducati, without question the most famous of all Italian motorcycle manufacturers, is looking for a new owner. It's also a well-known fact that Volkswagen chairman Ferdinand Piëch has long been interested in adding Ducati to the VW Group's already massive stable of brands.