ask dr.z


Chrysler: Dr. Z is here to stay

Chrysler confirmed Wednesday that the controversial "Ask Dr. Z" ad campaign will continue through the end of the year. Steve Miller of Brandweek reports that the current TV and radio spots, which haven't exactly received widespread acclaim, will continue at least through September 5, after which the camapign moves into a new phase. According to a Chrysler marketing communications representative, "Dr. Z could be used to promote some of our upcoming products, like the Aspen and the Nitro." The $100 million campaign, which also covers the Chrysler ... Read more →

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