Marketing to younger buyers can be a funny thing. Sometimes, the more you try to sell Generation XYZPDQ on a car, the more it ensures you will sell to older buyers looking to feel young again. Scion has been toying with this concept ever since it was founded in 2002. The Toyota offshoot's latest target? The heavy metal enthusiast scene.
Art and automobiles share an uneasy crossroads. Automotive body design is certainly art, but the expression tends to be curtailed by the demands of commerce. Design a car that leans too far towards pure art, and the market will reject it. The symbiosis of needs has served the automotive industry well for the past century. On the fringes are the folks who perpetrate art for art's sake against the automobile. Most of these works are less accessible, though sometimes, there's a consociation that su
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