Nissan unveiling fragrant new stand at Detroit Auto Show

Zach Bowman — Tue, 08 Jan 2013 18:30:00 EST

Filed under: Detroit Auto Show, Etc., Marketing/Advertising, Technology, Nissan

Nissan has a new stand planned for next week's Detroit Auto Show. While the display includes the usual gamut of cutting-edge lighting and staging elements, Nissan has also taken to piping in a specially created fragrance designed to put visitors at ease. According to the automaker, "A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening." According to Automotive News, the aroma has been dubbed "thé vert oriental," and it's said to remind of green tea.

The company notes luxury hotels have been using similar tactics for years, but as far as we know, this is the first time an automaker has resorted to high-tech potpourri to lure in viewers and fend of the unsavory scents of Detroit's Cobo Hall. We suppose it just goes to show there are some smells no amount of Armor All can overcome.

The stand will also feature six interactive screens as well as a new concept vehicle and an all-new subcompact hatchback, widely expected to be the long-awaited liftback version of the Versa. You can take a look at the brief press release below for more information. Expect Nissan to drop the sheets on its new hardware on January 15.

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Nissan unveiling fragrant new stand at Detroit Auto Show originally appeared on Autoblog on Tue, 08 Jan 2013 18:30:00 EST. Please see our terms for use of feeds.

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Rearview Couture: Auto air freshners are $50M business

Jonathon Ramsey — Sat, 15 May 2010 09:28:00 EST

Filed under: Etc.

The cash register says $50 million dollars went into the car freshener business last year - an $8 million drop from the year before - and that means a lot of pine, rain, and cinnamon apple fragrance into car interiors. At an average price of $2.65, that put nearly 19 million air fresheners in circulation in 2009, and the between scent creators and scent removers, the olfactory onslaught won't be letting up this year.

Instead of more purchases being made, however, industry reps say the profusion of flavors are where the money trail leads. Little Trees' (pictured) site alone offers 97 different odiferous options. Black Ice, which replicates the scent of men's cologne - whatever that means - is the runaway hit in Michigan. We thought it odd enough that people wanted their cars to smell like pine trees, but men's cologne? Really?

[Source: The Detroit News]

Rearview Couture: Auto air freshners are $50M business originally appeared on Autoblog on Sat, 15 May 2010 09:28:00 EST. Please see our terms for use of feeds.

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