2 Articles
1 / 1
26Nissan unveiling fragrant new stand at Detroit Auto Show

Nissan has a new stand planned for next week's Detroit Auto Show. While the display includes the usual gamut of cutting-edge lighting and staging elements, Nissan has also taken to piping in a specially created fragrance designed to put visitors at ease. According to the automaker, "A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening." According to Au

21Rearview Couture: Auto air freshners are $50M business

The cash register says $50 million dollars went into the car freshener business last year – an $8 million drop from the year before – and that means a lot of pine, rain, and cinnamon apple fragrance into car interiors. At an average price of $2.65, that put nearly 19 million air fresheners in circulation in 2009, and the between scent creators and scent removers, the olfactory onslaught won't be letting up this year.

1 / 1