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    Official: Nissan unveiling fragrant new stand at Detroit Auto Show

    Nissan has a new stand planned for next week's Detroit Auto Show. While the display includes the usual gamut of cutting-edge lighting and staging elements, Nissan has also taken to piping in a specially created fragrance designed to put visitors at ease. According to the automaker, "A distinctive ...

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    Rearview Couture: Auto air freshners are $50M business

    The cash register says $50 million dollars went into the car freshener business last year – an $8 million drop from the year before – and that means a lot of pine, rain, and cinnamon apple fragrance into car interiors. At an average price of $2.65, that put nearly 19 million air ...


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