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arnold worldwide

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    Cadillac kicks current ad agency to the curb, seeking new suitors     1255354020

    Click above to view Modernista's Cadillac commercials after the jump
    It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan ...

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    Volvo enlists valets to understand its clientele     1190116620

    The new Volvo slogan gleaned from hours of interviews with valets and Volvo owners: "Life is better lived together." When Volvo's new ad agency, Arnold Worldwide, went looking for a Volvo message that went beyond safety, it started with valets and parking attendants. They told Arnold that Volvo ...

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    As the ad world turns: Male activist group pesters Volvo to portray fathers better     1172836620

    Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...

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