Hyundai arrives at SEMA with three custom Tuscon crossovers, two Genesis Coupes, and a Veloster Turbo R-Spec, each done in collaboration with a different aftermarket modifier.
Hyundai has yet another high-performance concept for the upcoming 2014 SEMA Show in November to join its 708-horsepower Sonata. For this one, Ark Performance is taking the Genesis Sedan and pumping up the output by supercharging its 5.0-liter V8, along with a mile-long list of other modifications to mix speed with added luxury.
The latest body-kitted Hyundai Genesis Coupe scheduled to appear at the Specialty Equipment Market Association (SEMA) show in Las Vegas is the ARK Performance Legato Concept. In a nod to performance fiends, Hyundai built a stroker V6 good for 400 horsepower and 425 pound-feet of torque to really set the coupe off.
Hyundai has brought along two high-performance Genesis Coupes to the SEMA Show to augment is huge fleet of Velosters, Elantras and other modified Korean goodies. We've already dropped the knowledge on both the Cosworth Genesis Racing Series Concept (above, right in blue) – tuned by Cosworth, as you can probably tell – and the Genesis Coupe R-Spec (above, left) that was tuned by ARK Performance.
We haven't finished preparing for this week's Paris Motor Show, but it seems it's already time to start prepping for SEMA. We're getting to the point where it just wouldn't be a trip to Vegas without a pile of tuned Hyundai cars, and this year's bonanza begins with a Genesis Coupe R-Spec with a serious hotting-up courtesy of ARK.
After our first drive of the Hyundai Veloster, we described the three-door hatch as an 'eco-sport' rather than an 'all-out performance car'. The 1.6-liter four-pot under the hood produces 138 horsepower and 123 pound-feet torque, which provided 'adequately entertaining' acceleration. In other words, we wouldn't mind one bit if the Veloster got an extra dose of power.