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    Two Wheels: Ariel gets back into bikes with customizable Ace motorcycle
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    You may know the name Ariel as the producer of the bonkers, bare-bones Atom track toy, but the name has a longer history associated with motorbikes. In fact, Ariel Motorcycles was in business from 1902 to 1970 before it was folded into BSA. And while the Atom may be as close to a motorcycle with ...

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    Report: Ariel to revive motorcycle business with debut at Goodwood
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    If you're a parent, the name Ariel might conjure up one of the Disney princesses, but auto enthusiasts know it as a hardcore, boutique British sports car maker. Before being revived to make the skeletal Atom, the business was also a British motorcycle company best known for its four-cylinder ...

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    Report: 6 car mashups that God never intended
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    In the 2000s, the musical mashup genre saw a peak of popularity with releases like The Grey Album from Danger Mouse that mixed The Beatles and Jay-Z. UK artist James Pursey from Carwow decided to take the same concept of shoehorning two disparate things together but applied the concept to cars. ...

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    Official: Ariel introduces 350-hp Atom 3.5R
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    Say hello to the latest evolution of Ariel Motor's barely there bolide, the Atom 3.5R. It swipes the Sadev six-speed sequential gearbox from its bygone V8 brother, giving the 3.5R the ability to swap cogs in 40 milliseconds. The supercharged Honda Type R 2.0-liter engine gets help from a new ...

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    Official: Rezvani Beast shows full form
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    Last we heard of Rezvani Motors and its Beast, we were still recovering from our St. Patrick's Day festivities (note: green beer in every iteration means pain). Back then, it was a mere photo that introduced us to this new, California-based company, although the promises of that photo - sharp ...

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    Video: Porsche Panamera Turbo S vs Ariel Atom Supercharged in unlikely drag battle
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    David versus Goliath battles are always an enticing proposition, because they offer the chance to watch scrappy underdogs take on their bigger rivals. Evo has set up just such a battle with its latest drag race between the minimalist Ariel Atom 3.5 Supercharged (Ariel Atom 3 pictured below) and ...

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    Report: Ariel developing titanium Atom chassis
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    Just last week, we heard reports that the KTM X-Bow would be getting a substantial power increase thanks to a new model using the excellent engine from the Audi TT-RS, but now its rival, the Ariel Atom, could be going in another direction for improved track performance. AutoCar is reporting that ...

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    Video: Why you should never let a family member drive your Ariel Atom
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    Any time you have to hand off the keys to a valued car, it can be a little nerve racking – and with some justification. Just check out this video, which serves as a cautionary tale of sorts. According to its YouTube description, the user, named ShakenBakeRacin, lent his Ariel Atom to his ...

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    Official: Ariel Atom 3.5 revealed in UK
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    Ariel Motor Co. has announced a new version of its stripped-down Atom track star, the Atom 3.5. Following up on the existing Atom 3 model, both the numeration and the spec sheet call this out as an upgrade, rather than a totally new model from the British builder. Cosmetic changes may be hard to ...

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    Official: How does a 700-HP twincharged Ariel Atom sound?
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    It sounds like the flittering of fresh $100 bills, or at least that's what we assume it sounds like. DDMWorks in South Carolina has released the first 700 conversion kit for the Ariel Atom 2. By strapping both a turbocharger and a supercharger to the Ecotec 2.0-liter four-cylinder engine, the ...

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    Official: Ariel Atom gets new Cup Racer series in UK
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    The Ariel Atom is about the purest street-legal sports car you can buy. Known for its radical tube frame, minimalist bodywork and insane power-to-weight ratio, it is one of the quickest cars on pavement. Owners have also found them to be a natural on a racing circuit. So it comes as little ...

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    Video: Watch how an Ariel Atom 300 defines trackday perfection
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    It has no roof, no windshield and no doors. It doesn't matter. The Ariel Atom is the absolute perfect way to experience the simple pleasure of a day at the race track on four wheels. Though it's available with as many as 500 horsepower, even the 300-hp model is able to accelerate from a dead ...

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    Official: Ariel Atom simulator is ready to dominate your living room [w/video]
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    As much as we love games like Forza and Gran Turismo, these driving simulators are hobbled by one glaring omission: peripheral vision. Driving requires a view from more than just the windshield, and while Forza 4 and Gran Turismo 5 have made steps toward giving players a better a better look at ...

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    Video: Mugen Ariel Atom... will it drift?
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    Flip through the pages of CAR, EVO or Top Gear, and it's obvious the British motoring press has an unhealthy obsession with getting sideways. Not that we can blame them. We enjoy a healthy dab of oppo as much as the next guy, but when the Pistonheads hive-mind starts crying foul about opposite ...

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    Rumormill: Ariel Atom makers to return to motorcycle building?
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    Calling the Ariel Atom a "car" is a bit of a stretch. After all, it comes with no roof, no doors, no windows. So for all intents and purposes, it's basically a motorcycle with four wheels (plus two seats and a steering wheel). You're gonna want to wear a helmet, and we wouldn't recommend riding ...

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    Video: Honda CR-Z Mugen compared with.... Ariel Atom Mugen?!
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    Mugen and Honda go together like vanilla ice cream and apple pie. Sure, the pie can stand on its own, but a nice scoop of ice cream takes it to another level. Mugen rolled out a pair of tuned CR-Z hybrids at the 2011 Goodwood Festival of Speed, and the blokes from Auto Express asked to spend a ...

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    eBay Find of the Day: Alex Van Halen's murdered-out Ariel Atom
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    Alex Van Halen made his name as co-founder of legendary hair metal band Van Halen, alongside the guitar-shredding talents of his younger brother Eddie. Remember the drum solo intro to "Hot for Teacher"? That was the talented Mr. Van Halen. Turns out the man behind that killer, Harley ...

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    Video: James May on the Ariel Atom V8
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    James May rocks the Ariel Atom V8 – Click above to watch the video after the jump
    The latest Ariel Atom sports 500 horsepower from its supercharged 3.0-liter V8, yet it only weighs 1,200 pounds. That adds up to about 900 horsepower per ton; a ratio that shames anything from a Lotus to a ...

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    Mugen goes molecular with special-edition Ariel Atom
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    Mugen Ariel Atom – Click above for high-res image gallery
    Here's a match made in automotive heaven. Mugen has gone about working its magic on the Honda-powered Ariel Atom to celebrate the car's 10th anniversary. While the trick red chassis and white body work is enough to get us licking our ...

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    Ariel Atom celebrates turning 10 with special Mugen edition
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    Ariel Atom Mugen Special Edition – Click above to enlarge
    It's hard to believe that 10 whole years have passed since the only Brit crazier than Amy Winehouse hit the world stage. We are, of course, referring to the Ariel Atom, but you already knew that, didn't you? And, like any good ...

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